Both the book and the movie “The Wolf of Wall Street” contain many crazy, entertaining, and decadent stories. But beneath all the debauchery there are a number of key lessons for you to learn from the success of Jordan Belfort and Stratton Oakmont.
Here's some great insight into how this motivated business man was able to build a business that rivalled the best of Wall Street before it all came tumbling down.
1. Know What You Want
More than setting goals, look to the future and really figure out exactly what it is you want and how you can get there. Have a vision, an outcome in mind and let that steer your decisions. Belfort didn't get rich "by accident" – he got rich "on purpose".
2. Sell Yourself
Belfort acted powerful and wore fancy suits, and people saw him as confident and successful. He got his staff tailored suits to change how others perceived them. Understand how others view you, decide how you want them to view you, and then present yourself in the right way.
3. Adjust And Perfect Your Strategy, Then Keep At It
Belfort's Stratton Oakmont specialized in penny stocks. It sold cheap stocks to the public. He effectively found his niche and exploited it.
He knew the ultra-wealthy wouldn't go for typical Wall Street pitches. He came up with a strategy that worked for his target market, and he tweaked it until it worked perfectly. Keep your customer base in mind and tailor your pitches for them.
4. Train People Well
Belfort was the brains behind Stratton Oakmont's business model, but he used a large staff to implement his ideas. He was able to train otherwise clueless people to sound like knowledgeable and experienced stock brokers. He kept things simple and effective, and employees always knew what he expected from them. He didn't leave them alone, he gave them tools like a killer sales script that they could use as a template. Instead of doing all the work yourself, hire a good staff, show them exactly what you want by example and train them well.
5. Try, Try Again
No one does it right the first time. Even Belfort managed to bankrupt his own small business before he went to Wall Street. But he didn’t give up on his ambitions to be filthy rich.
6. Be Tenacious
Belfort was known for never giving up on a sale until the person hangs up or closes the door. Stay in control of the conversation by asking questions and always keep pushing for a decision.
7. Provide A Solution
Belfort’s clients were happy until the truth came out, because he made sure to provide a solution and an answer for people. As Belfort himself explained, “At a certain point, one of the questions I always ask is, ‘What is your greatest headache right now?’” Find out how you can help your customers and then do exactly that.
8. Keep Employees Happy
Belfort threw wild parties and gave inspiring speeches of encouragement. He celebrated victories with his team and included them in his success. Happy workers mean continued success and loyalty.
“I want you to deal with all your problems by becoming rich! I want you to attack your problems head-on! I want you to go out and start spending money right now. I want you to leverage yourself. I want you to back yourself into a corner. Give yourself no choice but to succeed. Let the consequences of failure become so dire and so unthinkable that you’ll have no choice but to do whatever it takes to succeed.” – Jordan Belfort
Lessons Learned From “The Wolf of Wall Street” And Jordan Belfort
Reviewed by David Stevens
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